Iden
tity
Tasty doesn't
need plastic!
Art Direction / Social Media
As part of the advertising campaign for NADURIA's plastic-free packaged food,
a suitable social media campaign was designed in addition to the new web design. First of all, it was important to
realize a new corporate design for the
brand which fully conveys the topic and appeals to a young target group. As a recurring design element, I chose the colored cardboard structure, which had already been used for the food packa-
ging design. I also developed the visual
language for the recipe photos and
packshots of NADURIA.
NADURIA
Business Cards
Corporate Design
Working at NADURIA means being human. And the company takes it seriously. There are flat hierarchies, decisions are agreed upon by the team and the well-being of
the employees is a top priority. This is exactly the feeling that the business car-
ds should convey: Personality. That’s why
the name of each employee is written in large letters on the business cards and is not comple-mented by a classic job title, but by a jointly selected personality trait.
NADURIA Responsive Logo
Brand Design
The NADURIA logo gets its unique recognition value from the rotated letter “u”. It stands for the philosophy of the company: freedom, flexibility, dynamism and minimalism. The flexible uses of the logo underlines this characteristic. The favicon looks like a broken chain link, which also communicates the values
of the company.
One and one become one
Corporate Design
Business cards are the perfect medium
to stay in touch and connect people with each other. The design of these business cards represents the connection between people who come together to create some-thing new. Two cards can merge into one and together they complete the logo.
Vive Le Moment
Art Direction
As part of the creation of activations,
these event invitations were created
for Gauloises. The corporate design
was interpreted in a more graphic
and flat kind of style.
BBDO Proximity
People Values
Art Direction
Every company once asks itself the quest-
ion: “What exactly are our values?” BBDO Germany and Proximity did the same and developed 10 so-called “People Values”
that describe the company’s corporate culture. In order to make these guide-
lines visible, I presented them visually.
13 Wochen,
13 Texte,
1 Sammelstück
Copywriting
Dieses Sammelwerk umfasst diverse
Texte für verschiedene fiktive Kunden.
Begonnen mit der einfachen Headline,
über Short- und Longcopy bis hin zum
Radiospot und Interview wurde hier
immer wieder neu gesponnen und
konzipiert, um mithilfe von Storytelling
den Produktnutzen herauszustellen.
Hierzu wurde jeder der 13 Texte auf
Hör-spielkassetten aufgenommen.
Auf der letzten Kassette befindet sich
ein Interview, welches interaktiv gestalt-
et ist. Der Hörer wird in einer Anleitung
dazu aufgefordert, diverse Fragen zu beantworten, welche auf verschiedenen Karten präpariert sind. Die Antworten sollen auf die Kassette aufgenommen werden. So werden die verschiedenen Interviews direkt und ungefiltert festgehalten.